Everlane

09/05/2012

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Like any shop-o-holic will tell you, there is an adrenaline rush when you find a great deal.  I love to be able to find high quality items, that fit well, last long, and don't cost me an arm and a leg, yet even for seemingly simple things it is difficult to find that.  Enter Everlane.  They are one of those stores that strip down all the fluff of marketing and filler pieces and only make a few items well.  I love their box cut tees especially.  I think it is super fitting that they started with making such a classic thing as a t-shirt because the mark ups on fine fitting tees are absurd.  James Perse is one of my favorites but with the pricetag, it's not something I could fill my closet with.  I am impressed with this business plan, and mainly because they created a business that they wish already existed... which is the way to do it if you ask me.   Of course, they make other things besides t-shirts, like bags and belts, which are equally cute. Go. Explore. Fill your Closets.
 


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